1. Who We Are

LeadGaps ("we", "us", "our") is a longtail keyword research tool operated by LocalTradeTools.com, based in the United Kingdom. For any privacy matters, contact us at Contact Us.

2. What Data We Collect

2a. Data you provide directly

• Email address — collected at the point of purchase via PayPal or Stripe. This email address also serves as your licence key to access the tool.
• Payment information — payment is processed entirely by PayPal or Stripe. We do not store card numbers or payment credentials on our servers.

2b. Data collected automatically

• Usage data — seed keywords entered, countries selected, and search counts may be logged to maintain and improve the service.
• Technical data — IP address, browser type, device type, and pages visited, collected via standard web server logs and analytics tools.
• Cookies — see our Cookie Policy for full details.

3. How We Use Your Data

• To verify your licence and grant access to the LeadGaps tool
• To send a purchase confirmation and access instructions
• To respond to support queries
• To improve the product and monitor usage for stability
• To comply with legal obligations under UK law

We do not use your data for unsolicited marketing without your explicit consent, and we do not sell your personal data to any third party.

4. Legal Basis for Processing (UK GDPR)

• Contract performance — processing your email to provide and verify access to the service you purchased.
• Legitimate interests — monitoring usage to prevent abuse and maintain service quality.
• Legal obligation — retaining transaction records as required by UK tax law.

5. Third-Party Services

We use the following third-party services, each with their own privacy policies:

• Stripe — payment processing. Stripe Privacy Policy
• PayPal — payment processing. PayPal Privacy Policy
• CookieAdmin — cookie consent management.
• Cloudimtools.com — the LeadGaps tool is hosted on this platform. Keyword searches and associated data pass through their servers.

6. Data Retention

We retain your email address and purchase record for as long as your licence is active and for up to 7 years thereafter as required by UK financial record-keeping obligations. You may request deletion at any time (see Section 8).

7. Data Security

We take reasonable technical and organisational measures to protect your personal data. All payment processing is handled by PCI-DSS compliant providers (Stripe and PayPal). We do not store payment card details.

8. Your Rights Under UK GDPR

You have the right to:

• Access — request a copy of the personal data we hold about you
• Rectification — ask us to correct inaccurate data
• Erasure — request deletion of your data ("right to be forgotten"), subject to legal obligations
• Restriction — ask us to restrict processing in certain circumstances
• Portability — receive your data in a machine-readable format
• Objection — object to processing based on legitimate interests

To exercise any of these rights, email Contact Us. We will respond within 30 days.

If you are unhappy with how we handle your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

9. Cookies

We use cookies for essential site functionality and analytics. For full details please read our Cookie Policy.

10. Children's Privacy

LeadGaps is intended for users aged 18 and over. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us immediately.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be notified by updating the "Last updated" date at the top of this page. We recommend checking this page periodically.

12. Contact Us

For any privacy-related queries: Contact Us
LeadGaps / LocalTradeTools.com — United Kingdom